Your Basement Floor Coating Company
Serving Ames, West Des Moines, and Cedar Rapids.
Improve the longevity and appearance of your floors with quality basement floor coatings from Durable Coatings. Get a quote today for floors you’re sure to love in as little as one day!
Basement Floor Solutions for Central Iowa
Are you tired of struggling with uneven, cracked, and dingy basement flooring? We can help you get the perfect basement floor you’ve always wanted with a durable and affordable polyurea basement floor coating installation.
We have helped thousands of homeowners with their flooring needs, and our priority is always to deliver impeccable craftsmanship and superior results. You can count on us to show up on time and get the job done as promised.
Why Coat Your Basement Floor?

Protect your concrete
from road salt damage.

Give your garage
a beautiful new look.

Add texture to a floor
that often gets wet.

Make your garage
easy to clean.
TRANSFORM YOUR SPACE IN 1 DAY!
Prompt, Professional Service,
Guaranteed. Call us today at
to get a fast quote.
We make your life easier and our customers love it.
Posted on Angela GiudicessiTrustindex verifies that the original source of the review is Google. Love our epoxy garage floor. Team was professional and efficient with a great work product!! So nice, we don’t want to park on it. Have been recommending to friends.Posted on Tim CochranTrustindex verifies that the original source of the review is Google. The job done by the crews from Durable Coatings exceeded our expectations. The work was high quality, complete and done with attention to detail. John and his team delivered on their mission. We highly recommend Durable Coatings.Posted on Joe ClemensTrustindex verifies that the original source of the review is Google. Guys were very professional, polite, and the floor looks amazing. My wife finds something wrong with every project but said right away she’s very happy. That’s a plus also. Thanks guysPosted on TOM KEMPERTrustindex verifies that the original source of the review is Google. Guys showed up when they said and completed ahead of schedule. Great work from what I see when done.Posted on Bobby MasonTrustindex verifies that the original source of the review is Google. The team showed up on time and stayed until the job was finished. They were very committed to the job and worked well together. They cleaned up afterwards and answered all my questions. Now back to the floor coating. It looks awesome and we are very pleased. I highly recommend Durable Coating's for your flooring needs. BobbyPosted on Sheila GTrustindex verifies that the original source of the review is Google. Very easy to work with from start to finish. Crew was great.Posted on Brian AndersonTrustindex verifies that the original source of the review is Google. Our garage slab was in need of minor repair, so we decided to check several companies in regard to pricing and performance. Durable Coatings is local, gave us a great price, and performed the work promptly. All of my questions, before and during the installation, were answered promptly and fully. I could not ask for a better experience.Posted on Robert RiveraTrustindex verifies that the original source of the review is Google. We bought this house knowing the garage floor was in bad shape. It was very badly pitted. I researched polyurea coatings (as opposed to epoxy) thinking I wanted to do this job perfectly. My wife saw a neighbor had Durable Coatings complete his garage floor and they were happy with the outcome. So, we asked for Durable Coatings to look at our cracked and pitted floor. I came away with the confidence that they would do a great job, and we were not disappointed. They answered all our questions and kept to schedule. It was very good job from estimate to completion and done on budget.Posted on Ben BackesTrustindex verifies that the original source of the review is Google. Bought a brand new enclosed trailer and had them coat the floors and rear lift gate…turned out amazing! Love the work they did and have a great team to work with. They will have my coating business from here on out.Posted on Thomas RTrustindex verifies that the original source of the review is Google. We hired Durable Coatings to polish and seal our basement concrete floor, and the results were nothing short of disastrous. We were originally quoted a cost of 8,000 dollars and 2 days duration; 5 weeks later we are out 4,000 dollars and will have to cover the slab with LVP flooring. From the beginning, it was clear this was not a process they were experienced with. Their crew arrived with a handwritten instruction sheet and were unable to answer basic questions such as how long the job would take or how long the floor would need to cure before use. The first attempt left the floor uneven, riddled with imperfections, and nowhere near the examples they had shown us. To their credit, a representative came out and admitted it was not done correctly. Unfortunately, their second attempt was even worse—scratches throughout, heavy surface glazing, and a finish that looked unprofessional and damaged. Durable Coatings then brought in a third-party contractor, who explained the underlying problem: the floor had not been properly cleaned or prepared before sealing. The haziness and irregularity we were seeing was characteristic of the final matte coat being applied to a dirty surface. He also confirmed the floor had already been sanded too aggressively, exposing large amounts of aggregate that would tear out and leave thousands of holes. In short, the floor was beyond repair. Despite two failed attempts over the course of 5 weeks and their own acknowledgment of issues, Durable Coatings refused to take responsibility. Instead, they sent an email highlighting the problems with our slab—which were never previously mentioned—and demanded our only recourse was to pay another contractor our remaining balance plus additional money for “supplies” to attempt a fix or accept the loss of our $4,000 payment. Thankfully, we had not paid the full $8,000 up front as they had originally requested. At this point, the only option left is to cover the ruined surface with LVP flooring as the third party contractor stated point blank that the final product would not be favorable. To be fair, Durable Coatings appears to have more success with epoxy projects, and other customers appear to be satisfied in that area. Anyone considering them for clear concrete finishing should think twice. They do not have the expertise to perform this work, and they do not stand behind their results when they fail. Of note, in 15 years of working with contractors, I have never had to leave a negative review. Despite attempts to contact the owner to mediate the situation, no contact was ever made.
High-Quality Polyaspartic Floor Coatings for Your Basement
Allow us to turn your average basement flooring into a something beautiful using the most advanced flooring solutions in the industry.
No matter what style or look you are going for, Durable Coatings is the polyurea basement floor coating company that can match your design aesthetic. With numerous designs and colors to choose from, our clients get durable finishes and the look they want.
While there are many flooring solutions, our full flake polyurea and polyaspartic system is one of the best. Because of its advanced composition, our system is:
- Fast curing: Makes one-day basement floor application possible.
- 100% UV-resistant: Ensures the coating won’t change color over time.
- Easy to clean: Our system can be cleaned easily with household cleaners.
When you hire us to take on your basement floor project, you can rest knowing that you are getting premium quality. We only work with the best materials to deliver 100% satisfaction and long-lasting results.
At Durable Coatings, we use only top-of-the-line machinery for basement floor coating installations while going above and beyond to maintain air purification during the project. We also offer different textures to meet multiple needs in various environments.
Conceals Damaged Flooring & Minimizes Dust
Our floor coating systems are also efficient at concealing flooring imperfections including cracks, breaks, and efflorescence.
Most dust in the basement originates from the floor itself. The dust circulates in the room, collecting on storage items, electronics, and furniture. Over time, it can cause air quality issues throughout your home.
Our polyaspartic coating will put an end to your dust problem. With a clean, fresh, and easy-to-maintain space, you can use your basement as a home office, gym, or storage area.
WHY ARE WE DIFFERENT?
Warranty
Our warranty covers labor & materials to give you peace of mind. You will never have surprise expenses with us! Transferrable options are available as well.
On Time Service
Our customer service is second to no other company in the industry. When you book an appointment with us, Sure we'll be there on time, every time.
Employee-Owned
Our team members own the company and care about our level of service and reputation.
Up Front Pricing
No hidden costs! What is agreed on is what you pay. We send you an official estimate and once you sign off we do the work. Hassle free! Worry free!
There are plenty of concrete coating service companies out there, but what sets Durable Coatings apart from everyone else is our commitment to providing the highest quality service and customer experience with minimal disruption to your day!
Locally-owned. No franchise fees. No subcontractors.
WHAT CAN YOU EXPECT?
A FAST QUOTE
You’re busy. That’s why our process
from start to finish is designed to
compliment your schedule and lifestyle.
ON TIME SERVICE
You deserve clear communication and predictable arrival and completion times. You will be treated with professionalism and courtesy.
TOTAL SATISFACTION
We deliver on our promise with
every customer, every time.
Excellent craftsmanship is our standard.
AREAS WE SERVE
Ames, Des Moines and beyond!
Durable Coatings provides concrete floor coating, polishing, and sealing in areas around Ames, Des Moines, and Cedar Rapids. These service areas include cities like the ones below and many more.
– Waukee – West Des Moines – Adel
– Altoona – Bondurant – Indianola
– Marshalltown – Ankeny – Pleasant Hill
– Grimes – Johnston – Urbandale – Story City – Boone






